While appealing primarily to students undertaking marketing exams, many practitioners will also find this 'glossary of current marketing' hard to resist. Marketing Briefs A Revision and Study Guide Book Description :Ĭomplementing Dibb and Simkin's established reputation in their field, this text presents a punchy overview of the leading 50 themes of marketing, each concisely summarized for revision purposes or quick-learning. Marketing Briefs A Revision and Study Guide
PRINCIPLES OF MARKETING CLEP STUDY GUIDE FULL
Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. Furthermore, key definitions, marketing theories with author references, explanatory figures, diagrams and examples of marketing practice are also provided. Strategic issues like portfolio analysis, reverse marketing, and stages of the marketing planning process and its place in the corporate plan are explained. The book discusses consumer and organizational buyer behaviour segmentation targeting product and service positioning pricing channels of distribution logistics advertising sales promotion public relations product issues e-marketing sales forecasting and marketing research and information systems.
PRINCIPLES OF MARKETING CLEP STUDY GUIDE HOW TO
Advice on how to pass marketing examinations is given through typical questions, suggested solutions and comments from marketing examiners. It gives guidance on how to study for exam success and extend knowledge by setting personal objectives and collecting information to revise effectively. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time. This comprehensive book is a core text that covers all areas of marketing.
![principles of marketing clep study guide principles of marketing clep study guide](https://d1w7fb2mkkr3kw.cloudfront.net/assets/images/book/lrg/9781/6140/9781614035084.jpg)
![principles of marketing clep study guide principles of marketing clep study guide](https://education-portal.com/cimages/course-image/human-anatomy-physiology-help-and-review_128471_small.jpg)